Last 12 Months

Hey all,

Welcome to our first blog post!

We’re in a moment of transition right now, with many things coming and many things accomplished, so we figured it would be best to kick it all off with a review of where we’ve been and where we’re going.

We’re coming on the anniversary of the start of Boomtown Accelerator, the first big catalyst for our own growth.

With this, we want to give you all an idea of the highs and lows of the last 12 months, lessons learned, achievements unlocked, and get us pumped for the coming year.

Get ready for a long one.

January ‘18

It seems so long ago now, and thinking back on that time we really had no idea what was in store for us. We were in a time of transition (doesn’t it always feel like that?) and had been rejected by several accelerators. We interviewed with Boomtown Accelerator, and little did we know that this would lead to our biggest move as a company. We were still trying to understand how we fit into the grand scheme of ABA therapy, identifying our goals, and experiencing those growing pains of a start-up.

February ‘18

We got accepted! Half the team moved to Boulder, Colorado for our tenure at Boomtown Accelerator and half the team stayed in Gainesville, Florida manning our home base. This began a several month journey to grow and develop our software, ourselves, and our company into something meaningful and viable. Our mentors were beyond excellent and for 3 months we worked alongside a cohort of hardworking, driven, and passionate people.

March – April ‘18

Still in its baby stages, we started beta testing our program. We conducted over 100 user interviews with practitioners, parents, and consumers of all backgrounds and experiences to ensure we were creating something truly guided by YOU, the people we are trying to help.

May ‘18

Boomtown ended, we pitched at Demo Day, and ended with a bang. Our experiences at Boomtown were beyond valuable. We’ll likely post a (delayed) review of our experiences there at another time.

Later in the month, most of us flew out to San Diego for ABAI and we got to see many old friends and meet so many new people. Connecting with the BA community was an excellent moment to regroup (both with others and ourselves) and remember our behavior analytic roots.

June ‘18

We continued testing, iterating, and developing the program. Acquiring that feedback was quite time- and resource-intensive, but a necessary component for everything we were trying to do (and still is!).

May and June were months of transition, both literally and metaphorically. Andy and Annie moved back to Gainesville and the team was reunited at last. Our time at Boomtown was over, conference season was (generally) over, and now it was time to fly with our own two wings.


July – September ‘18

These months feel like a blur now, they went by so quickly. We continued developing and testing the program as we settled into a routine. We honed our beta testing process and fell into a groove with our group of testers.

For those who were, and continue to be, a part of that group we want to take a moment and let you know that we are eternally grateful for your willingness to meet with us so often and provide us valuable feedback! Thank you for all of your help 🙂

At this time, the real question in the back of everyone’s minds was: when will we be ready to sell? There is a lot that goes into that decision. We struggled with this back and forth, considering the impact it would have on the company, our users and the people they serve. Being pulled in all directions from our mentors (behavior analytic, business, tech, and beyond), we really needed to think this one through.

In the meantime, we attended a couple more conferences and events, including Convergence and FABA, we collaborated with some excellent people in the field and continued to meet with more innovators. Another lesson learned: who you keep in your environment is crucial to your success!

October ‘18

We felt confident enough to launch into our paid beta, offering more practitioners access to the BehaviorMe software at a nominal price. This was our biggest test. As a company, we needed to prove our value to our customers (you!), our investors, and to ourselves.

Funny enough, we never quite feel “ready”. There’s still so much growth to be had. Yet, the only way to grow is to do exactly that; take what we had been creating and bring it to the real world. It was a moment for validation and for the feedback from a harsh reality. A true test.

November – December ‘18

The soft launch had picked up some speed, and inch by inch we started receiving real validation and valuable feedback from the people we spoke to. From those who became valued users to those who kindly refused, every moment held something to be learned.

This time was definitely a rough period for us. Burnout from a lean reinforcement schedule at the end of a very long year, mixed with the coming holiday season and a new year with so many unknowns, we were very unsure what the future would hold. We made sure to take some time off and spend the holidays with our loved ones, we’ve found that having a break from the grind brings us back refreshed and with a new perspective.

January – February ‘19

This all brings us to where we are at now. We’re a long way from where we began, but an even longer way from where we want to be.

We continued applying and interviewing with accelerator programs around the nation. For some it may seem like an odd decision, to go through another accelerator at this stage. Accelerators are not homogenous, and they offer resources for startups at all stages. Some, like Boomtown, specialize in very early stage companies. Others focus on later stage companies with sales and certain boxes already ticked. We hoped to find a program that could not only help us grow, but would also understand our mission and values.

Thankfully, the beginning of 2019 brought us much good news and fortune. We got accepted into Boost VC Accelerator AND to pitch at SXSW, two opportunities beyond our wildest dreams.

We are so excited to hit the ground running and use these as another catalyst for growth.

The murky waters at the end of 2018 have cleared up a bit, and we have a lot to look forward to in the coming months.

Let’s see where 2019 takes us.

– BehaviorMe Team

Chris Medina

Posted by BehaviorMe

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